Canada’s iconic retailer – Hudson’s Bay – announced a commitment to connect Trans Canada Trail’s Great Trail in celebration of Canada’s 150th Birthday through its Grand Portage fundraising program. The Great Trail, which is the longest recreational trail in the world, will finally connect Canadians from coast-to-coast-to-coast, leaving a great Canadian legacy to be enjoyed for generations to come.
Hudson’s Bay’s Grand Portage program is both a fundraising initiative and a call to action to Canadians across the country to explore and show their love for Canada. The multi-faceted program includes a collection of commemorative fundraising merchandise set to launch in March 2017, as well as a journey that will see a team of adventurers portage across the country from June to August 2017.
Connecting Canada Through Adventure Using the Hudson’s Bay iconic striped canoe as a symbol of Canadian pride and adventure, the Grand Portage team will set off on June 22, 2017, traveling West to East from Victoria to Nova Scotia. Their adventure will culminate in a special celebration in Ottawa on August 26, 2017. Along the way, the Grand Portage team will engage with communities, special guests and Canadian icons and will share their adventures on social media using #HBGrandPortage. In addition, the Grand Portage team will join in the Celebration Tour, taking place in partnership with Cadillac Fairview at 10 premiere shopping centre locations in eight cities across Canada.
Canadians Help to Connect The Great Trail Canadians across the country can take part in the adventure to help raise funds by purchasing two new limited-edition items – a keepsake mini canoe paddle ($20) and paddle keychain ($5) – both designed with the company’s iconic stripes. 100 percent of the net proceeds of these items will go towards funding the connection of The Great Trail. read more at thegreattrail.ca