Russell Peters ruffles feathers in Thunder Bay, Ont.

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The head of Thunder Bay’s young professionals network is encouraging comedian Russell Peters to visit her hometown, after Peters took a jab at the northwestern Ontario city while hosting the Juno Awards.

“Thunder Bay, I hope you’re watching,” Peters called out while introducing musician Coleman Hell, who hails from the city, “’cause there’s nothing else to do up there.”

Not everyone listening was amused, and some Thunder Bay residents took to social media.

“It was one of those jaw-dropping moments for me,” said Amanda Bay, president of SHIFT: Thunder Bay’s Young Professionals Network, who was watching the award show at home.

“He’s a comedian,” she said, “and I’m sure he’s said it about a bunch of different cities and communities. But for me this was a little bit of a soft spot because … when people say there’s nothing to do in Thunder Bay, it’s one of my biggest pet peeves.”

Bay said after some thought, she decided she wanted to use the comment as an opportunity to highlight what the city has to offer, especially given the fact that SHIFT is promoting April as civic pride month in the city.

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